DAILY CALLER NEWS FOUNDATION—Former first lady Michelle Obama’s newly launched podcast “IMO” has faced declining viewership, with the latest episode failing to garner 100,000 views.
The podcast has failed to keep viewers interested across digital platforms four weeks after Obama launched the venture with her brother, Craig Robinson. Since the first episode, which received 335,000 views on YouTube, the program’s viewership has been on a steady decline on platforms, including YouTube and Spotify.
Following the first episode, the remainder of the episodes did not even remotely reach the over 300,000 views garnered on YouTube. After the third and fourth episodes’ views exceeded 200,000, the fifth release only got 143,000 views as of Tuesday. The latest episode released on Wednesday only received 66,000 views on YouTube as of Tuesday.
The program has not fared better on audio platforms, which ranked No. 36 on Spotify’s podcast chart and No. 18 on Apple Podcasts as of Tuesday.
The podcast’s X account only has 1,587 followers and its latest post has 300 views.
During the podcast’s launch, Obama said her podcast intended to “create a space for people to come as they are, ask honest questions, give their opinions, and have thoughtful conversations about life.”
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“With everything going on in the world, we’re all looking for answers and people to turn to,” Obama said during the announcement. “My brother Craig and I launched the ‘IMO’ podcast to create a space for people to come as they are, ask honest questions, give their opinions, and have thoughtful conversations about life.”
“There is no single way to deal with the challenges we may be facing—whether it’s family, faith, or our personal relationships—but taking the time to open up and talk about these issues can provide hope,” she added.
Obama’s podcast is failing to trend upward at a time when the Democratic Party is struggling to find a leader following former Vice President Kamala Harris’ loss to President Donald Trump. A CNN poll found in March that the party has a record low favorability rating of 29%, its lowest since 1992.
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