OPINION

In the Swim of Things, Is America Ditching LGBTQ for Traditional?  

Virginia Allen | Elise McCue •   June 6, 2025

In recent years, a trip to a Target department store on June 1 was the only reminder needed that the month is dedicated to celebrating “gay pride,” but not so this year.  

Instead of a prominent display of chest binders and swimsuits designed for “tucking” private parts, as seen at Target in the summer of 2023, the major U.S. retailer is celebrating “Coastal Classics” with red, white, and blue-themed clothing this summer.  

The shift comes just months after Target announced it was ending some of its DEI initiatives, and it follows several years of declining revenues for the retailer.  

While Target appears to have gotten the memo that Americans want a more traditional—and less woke—agenda, Hollywood will always be the last to learn.  

The HBO series “The Last of Us,” ended its first season with 8.2 million views in February 2023, according to The Hollywood Reporter. But the show’s second season ended with half as many viewers. Why? It might have something to do with the show’s denial of reality.  

The show received criticism when one of the characters, who is a lesbian, learns that her partner is pregnant from a previous relationship and responds: “I’m going to be a dad.”  

The season finale drew 3.7 million viewers, down from 5.3 million when the season premiered in April.  

On this week’s edition of “Problematic Women” we discuss why these incidents and others like them point to a shift away from the radical woke ideology toward a desire for traditional values in America.  

Also on today’s show, we respond to the news that Biden administration press secretary Karine Jean-Pierre is leaving the Democratic Party and becoming an independent. Plus, the fight to protect life is far from over, a reality made evident by Planned Parenthood’s latest abortion numbers.  

Catch it all and more on “Problematic Women.” 

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Virginia Allen
Virginia Allen | Senior News Producer and Podcast Host

Virginia Allen is a former senior news producer for The Daily Signal and host of "The Daily Signal Podcast" and "Problematic Women."


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Elise McCue
Elise McCue | Digital Associate
Elise McCue is a digital associate for The Daily Signal.

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