Republican National Committee Chairman Reince Priebus is gearing up for 2016 as more than a dozen presidential candidates are considering a run for the White House. And one of his top priorities is reaching out to communities that traditionally don’t vote for Republicans.

How will he do it? Just show up.

In an interview with The Daily Signal, Priebus explains why diversity and getting involved in the community, specifically in black and Hispanic communities, is so important. “Until we get into the community, talking about the things we believe in nothing is going to change.”

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