Amazon Killed Popular Feature at Demand of China’s Communist Party

Ailan Evans

•   December 21, 2021

Amazon stopped offering customer ratings and reviews of books sold in China at the request of the Chinese Communist Party, according to a Reuters investigation.

The Chinese government ordered Amazon to stop allowing customers to review books following less-than-perfect ratings of a collection of Chinese President Xi Jinping’s writings, Reuters reported, citing two people familiar with the matter.

Amazon Killed Popular Feature at Demand of China’s Communist Party

Amazon partnered with a state-owned firm called China International Book Trading Corp and created a portal, which it called China Books, that promotes Chinese Communist Party material and forbids negative reviews.

According to internal documents and interviews conducted by Reuters, the decision to create the portal was part of a campaign to penetrate the Chinese e-commerce market and grow demand for its Kindle e-readers and cloud-computing business in the region.

“The key element to safeguard,” one internal document spelling out the company’s strategy for the region read, “is the Chinabooks project.”

Many of the books sold in Amazon’s Chinese marketplace include propaganda materials, such as “Incredible Xinjiang: Stories of Passion and Heritage,” which denies the mistreatment of Uyghur Muslims in the Xinjiang province.

Amazon also took down a “link to China’s new blockbuster film Amazing China because of especially harsh user reviews” in 2018 at the request of the Cyberspace Administration of China, China’s online regulator, according to Reuters.

“Ideological control and propaganda is the core of the toolkit for the communist party to achieve and maintain its success,” another internal Amazon document reads, according to Reuters. “We are not making judgement on whether it is right or wrong.”

Amazon’s then-head of global policy, Jay Carney, a former Obama administration official, visited China in April 2018 and met with China International Book Trading Corp executives to work on the partnership and develop China Books, Reuters reported.

Amazon told Reuters that it “complies with all applicable laws and regulations, wherever we operate, and China is no exception.” The e-commerce giant added that “as a bookseller, we believe that providing access to the written word and diverse perspectives is important. That includes books that some may find objectionable.”

Amazon did not immediately respond to the Daily Caller News Foundation’s request for comment.

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Ailan Evans | Contributor
Ailan Evans is a reporting fellow with The Daily Caller News Foundation.

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