Facebook announced Monday an effort to “protect the 2020 U.S. elections” by clearly marking fake news posts, offering protections to politicians’ accounts and offering more transparency.
The effort comes after Facebook founder Mark Zuckerberg defended the social media site’s new advertisement policies, which will effectively allow political campaigns to release misinformation to voters, in an Oct. 17 interview with The Washington Post because he doesn’t think “tech companies” should decide what is “100% true.”
“Elections have changed significantly since 2016, but Facebook has changed too,” Zuckerberg said in a Monday conference call, according to The New York Times. “We face increasingly sophisticated attacks from nation-states like Russia, Iran, and China, but I’m confident we’re more prepared.”
Facebook’s plan will include an increased effort to identify and combat “inauthentic behavior,” increase transparency, and reduce misinformation, according to a Monday news release from the company.
The social media giant removed four state-backed networks Monday—three of which originated in Iran and one of which originated in Russia—that were engaging in “coordinated inauthentic behavior,” according to another Monday release.
The tech company will start labeling state-run media outlets and introduced a “U.S. presidential candidate spend tracker,” so people can see how much money specific candidates are spending on ads, the release reads.
It is also introduced a program Monday called “Facebook Protect” that candidates, elected officials, staff of elected officials, and others “who may be particularly vulnerable to targeting by hackers and foreign adversaries” can enroll in to further secure their accounts.
The social site will make pages more transparent by “showing people the Page’s primary country location and whether the Page has merged with other Pages.” Some pages Russian operatives ran before and after the 2016 election that touted U.S. election material, for example, appeared to be independently operated even though they originated in foreign countries.
Additionally, the company will label information posted on Facebook that fact-checkers determine false as such.
Some pundits and commentators argue that voters elected President Donald Trump in 2016 largely because Russian operatives had attempted to infiltrate various social platforms and spread disinformation or propaganda through tech giants like Facebook, Twitter, and Google.
The House Intelligence Committee noted in 2018 that more than 126 million Facebook users could have been exposed to “organic content” between 2015 and 2017 published by pages owned by the Internet Research Agency—a Russian “troll farm,” or a state-sponsored, anonymous online news brigade.
Ads expressed support for and opposition to 2016 candidates, including former Secretary of State Hillary Clinton, Trump, and Vermont Sen. Bernie Sanders, The New York Times reported.
They also covered a variety of issues from immigration to LGBTQ rights to strengthening black communities, many of which appeared to mimic images and memes seen on other popular U.S. social media accounts.
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