Fox News delivered its highest second quarter advertising revenue in the network’s history, Fox Corporation CEO Lachlan Murdoch announced Wednesday during the company’s earnings call.
The record haul was fueled in part by an influx of new advertisers. Murdoch said Fox News added roughly 200 new advertisers in the first half of the fiscal year—on top of the 350 new advertisers the network brought in last year.
“The advertising market for Fox News has been incredibly robust,” Murdoch told investors. “The demand for the product and the demand for the audience remains incredibly strong.
Fox Corporation reported total quarterly revenues of $5.18 billion, a 2% year-over-year increase. The company’s cable networks, which includes Fox News, Fox Business, and FS1, brought in $2.28 billion, up 5% year over year.
Surging Ad Sales
Scatter pricing for Fox News—a measure of ad rates sold closer to air time—jumped a staggering 46% to 47% year over year, a figure Murdoch called “embarrassing.”
“We couldn’t be more pleased with the performance of advertising sales at Fox News,” Murdoch said.
Heading into the 2026 midterm elections, Murdoch said Fox News expects to be the “primary beneficiary” of a robust political advertising cycle.
As the top-rated news network on cable TV, Fox News is not only a go-to source for Republicans and conservatives. Murdoch said the network also draws more Democrats and independents than its cable news competitors, making it an attractive option for political campaigns looking to reach a broad electorate.
“We’re in a very good position going forward into this political cycle,” Murdoch said on Wednesday’s earnings call.
Streaming Growth
Murdoch also offered a window into the early performance of Fox One, the company’s streaming platform that launched last year at $19.99 per month. Murdoch said the service “continues to exceed our expectations,” driven by both direct signups and partnerships.
Five months after launch, news already accounts for approximately one-third of total minutes viewed on the Fox One platform.
“News viewers engage with the platform twice as many days per week as non-news viewers, and watch it nearly three times as many minutes per week on average,” Murdoch said. “These patterns reinforce our view that Fox One is not only the premier destination for live sports but also the leading platform for timely, relevant live news streaming.”
Ratings Dominance
The record financial results come on the heels of Fox News’ continued ratings dominance in the ever-changing media landscape.
As The Daily Signal reported last week, Fox News marked its 24th consecutive year as the top-rated cable news network in January, commanding nearly 60% of total cable news viewership across both total day and prime time.
The network averaged 2.4 million viewers in weekday prime time—enough to beat CBS, a broadcast network available to a far larger audience. “The Five” led cable news with 3.7 million viewers, followed by “Jesse Watters Primetime,” the 8 p.m. show hosted by Jesse Watters, also a co-host of “The Five”.
Greg Gutfeld’s late-night show rounded out the top three, averaging an audience of 2.1 million. “Gutfeld” outperformed both late-night rivals Stephen Colbert on CBS and Jimmy Fallon on ABC.
