Ah, the individual mandate. In 2015, if you don’t have health insurance, get ready to fork over $325 or a whopping 2 percent of your income (up from 1 percent in 2014), whichever is higher.
Health insurance companies are fully aware of this new reality—and the ka-ching opportunities the individual mandate provides.
At least one company isn’t afraid to use a bullying tone to point out how Americans just can’t opt out of health insurance anymore without consequences. Check out this ad a friend of mine got on Facebook:
When I asked CareFirst BlueCross BlueShield for comment on using the ad, it sent this statement: “CareFirst BlueCross BlueShield is a not-for-profit organization with a mission that calls for us to make health insurance accessible and affordable for as many people as possible in our service region. We are using traditional and non-traditional approaches in a variety of media to encourage people to secure health insurance.”
I’d think if I was an insurance executive, I’d be slightly concerned about coming off as having the attitude of Dwight Schrute from “The Office,” but … that might just be me.
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