State Department Tweets, but Is Anyone Listening?

Helle Dale / July 06, 2011

The President isn’t the only one engaging Americans on Twitter. On June 28, the notice went out from the State Department’s spokesman that Under Secretary for Public Diplomacy Judith McHale would field her first “Twitter Q & A” the following morning.

Under McHale, State has launched a number of new ventures on the Internet. The power of the technology combined with low overhead has made Public Diplomacy 2.0 a highly inviting tool for U.S. diplomats. Social media is the latest tool in American public diplomacy, whether the goal is democracy building in the Middle East, contact with foreign audiences, or promotion of information about the United States. (more…)